Contrast 101 (Light vs. Dark)—A Simple, Real-World Guide
Ever squinted at grey-on-grey text and bounced? That’s contrast gone wrong. Contrast is just difference—mostly in lightness—so things are easy to see and easy to prioritize. In one line Good contrast makes content readable and important things obvious. You’ll use it to separate foreground from background, headlines from body, and primary actions from everything else. […]
Packaging That Sells: Tiny Design Tweaks That Lift Retail Conversion (with real mini A/Bs)
Walk any aisle and you’ll see it: two products with the same price and similar quality, yet one jumps into baskets while the other gathers dust. Nine times out of ten, it isn’t the formula—it’s the package doing the selling (or not). Below is a practical playbook of small, low-cost tweaks you can ship fast. […]
The 5-Second Rule: How Visual Hierarchy Decides If Your Design Gets Read (or Skipped)
You know that tiny pause when you’re doom-scrolling and your thumb almost stops? That half-breath is all a design gets. If the page can’t explain “what this is, why it matters, and what to do next” in about five seconds, we’re gone. No dramatic monologue. No second chance. This isn’t about being flashy. It’s about […]