About Soulbowl
A wholesome ready-to-eat Indian meal packaging, designed with a minimal, earthy aesthetic. The goal was to create a clean, modern look while retaining authenticity through illustration and typography.
Project Overview:
We designed a minimal, earthy aesthetic that reflects both authenticity and modernity. The packaging needed to feel premium while retaining the warmth of traditional Indian cooking. Through clean layouts, custom illustrations, and balanced typography, the final design communicates product freshness, flavor variety, and health-conscious values.
Challenge:
To create a ready-to-eat Indian meal pouch that stands out in a crowded retail space, communicates product variants clearly, and incorporates all mandatory information such as nutrition, ingredients, and usage instructions — without making the design feel cluttered.